Growth Plan: The Bootstrapped Digital Founders Guide to Design Profitable Revenue Attraction, Acquisition, & Retention Strategies To Reach Your Growth Goals & Scale Your Impact
When you buy today you'll get the eBook instantly and pre-reserve your copy of the Audiobook (slated to be released in June 2023) at no extra cost.
Based on the experience of helping digital companies generate millions in revenue, Growth Plan is the exact blueprint private clients use to get clarity of action and detailed revenue strategies to reach their growth goals while enjoying the journey.
Here is the process we'll go through together:
Step 1: Define Your Scaleable Business Model
- Define Your Offerings
- Pricing Model
- Revenue Model
- Sales Targets
- Offering Revenue Balance
Step 2: Build Your Revenue Engine Dashboard
- Revenue Acquisition Model
- Client & Revenue Retention Model
- Revenue Health Metrics
- Hidden Revenue Drivers
Step 3: Design Your Profitable Revenue Engine
- Identify Your Digital Revenue KPIs
- Design Your Marketing & Sales Portion of Your Client Journey Map
- Defining The Right Mix of Marketing And Sales Activities
- Determine Your Baseline Customer Journey Conversion Metrics
- Revenue Acquisition Model Design
- Marketing Engine Design
- Lead Generation
- Push vs. Pull Marketing
- Direct to Sale
- Outreach Model
- Qualified Sales Process Design
- Designing Predictable Success
Step 4: Design Revenue Attraction By Creating Your Product Value Map
- Understanding Your Ideal Client's Inner Desires
- Hearing Your Ideal Client’s Inner Dialogue
- Crafting Your Ideal Client Synthesis
- Create a Product Value Map & Align Your Offers With Your Ideal Client's Inner Desires
- Dissect your Offerings & Create your Product Value Map in
- Craft Your Statement of Transformation to clearly articulate the value your clients get from you
Step 5: Influence Growth By Pulling The Right Profit Levers
- Strategies to derive from the 7 Profit Levers
...is that this Guide will be a timeless tool in your strategy development toolkit to give you the basis you need to develop your growth strategy and reach your goals effectively, eliminating unnecessary risk, and while also enjoying the ride.
The strategies in this Guide have been used to help:
- Digital Service Companies: from a marketing production company that was able to 3x its pricing and reinforce its positioning in the marketplace to a lead generation service that has grown and multiplied many times over since using these strategies
- Community Membership Organizations: from a new CEO who wanted the exact action items she needed to take to 4x the company to a national non-profit with over 30 chapters across the US seeking to expand its membership model.
- Education and Coaching Companies: from experienced founders wanting to scale a new offer in the education space to a traditional in-person business owner who took her business digital, experienced massive success, and wanted to ensure her operations could sustain her scale.
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